▸ WRITING
Notes from the noise.
Short, opinionated pieces on AI, automation and the human edge.
- 13 Jul 2026
Your customers are asking AI who to hire. Make sure you are the answer.
Customers now ask ChatGPT, Perplexity and Google's AI for recommendations. Here is how to get your small business into the AI answer instead of left out of it.
→ - 05 Jul 2026
The AI demo always works. That's the problem.
Every AI demo is flawless. Your real business week is where AI actually gets tested. Here is how small businesses close the gap between the demo and a working system.
→ - 27 Jun 2026
The AI giants stopped selling chat. They're selling agents now.
Anthropic, OpenAI and Perplexity all made the same move this month: from chat box to agent that does the work. Here's what it means for a small business, and the three things to do about it.
→ - 27 Jun 2026
AI is getting cheaper. Your bill is probably going up.
Token prices are falling but most small businesses will spend more on AI in 2026, not less. Here is why agents change the maths and how to stay in control.
→ - 10 Apr 2026
AI won't take your job. Someone using it might.
AI rarely replaces a whole role. It hollows out the routine middle and leaves the judgement. Three moves to stay on the valuable side of that shift.
→ - 10 Mar 2026
The only three AI use-cases most SMEs need
Forget the 400-tool maze. Most AI wins I see for SMEs fall into three buckets, and a clear way to pick your first project.
→ - 10 Feb 2026
Stop buying AI tools. Start fixing workflows.
A tool is a hammer; a workflow is the house. Most teams keep buying hammers and wonder why nothing gets built. Fix the workflow first.
→ - 07 Oct 2025
The End of the Universal Town Square
I think we hit peak social media in 2022.During the pandemic, we were trapped inside. Social media was the only way to stay connected. Usage spiked across every demographic.Then something shifted.2…
→ - 10 Mar 2025
Will AI Replace Jobs in the UK?
Last week, I caught myself having a twenty-minute conversation with ChatGPT about whether pineapple belongs on pizza. (For the record, it absolutely does.) That moment was a reminder of just
→ - 04 Mar 2025
How to Get Better AI Responses for Your Business
AI is powerful, but it’s only as good as the information you give it. If you’ve ever found yourself re-explaining your business every time you chat with an AI tool,
→ - 17 Feb 2025
How to Train a LoRA on Replicate and Use It for Personalised AI-Generated Images
AI-generated profile pictures are a great way to create unique, high-quality images for LinkedIn and social media. This tutorial will walk you through training a LoRA (Low-Rank Adaptation) model on
→ - 22 Jan 2025
Is Your Website Working Against You? Key Insights from My Discussion with Natalie Binns
As the founder of KICKASS ONLINE, I recently had the pleasure of joining Natalie Binns, co-founder and Fractional CMO Growth Advisor at HeyGabbi, for an insightful discussion about website strategy
→ - 12 Jan 2025
From Employee to Entrepreneur: Lessons from My Leap of Faith
Starting your own business is a journey filled with uncertainty, challenges, and countless lessons. For me, it was an unplanned leap of faith that took me from a disillusioned employee
→ - 12 Jan 2025
The Joy of Sunflower Yellow: How My Favourite Colour Became My Brand
For as long as I can remember, sunflower yellow has been my colour. Bright, bold, and unapologetically cheerful, it’s always been an instant pick-me-up for the soul. But what began
→ - 12 Jan 2025
Why AI is the Ultimate Game-Changer for SMEs
In today’s fast-paced world, small and medium-sized enterprises (SMEs) are under constant pressure to do more with less. The good news? Artificial intelligence (AI) is here to help. Once seen
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