AI is powerful, but it’s only as good as the information you give it. If you’ve ever found yourself re-explaining your business every time you chat with an AI tool, you need a Company Primer, a structured way to provide context so AI can give you more relevant, useful, and personalised responses.
What Is a Company Primer for AI?
A Company Primer is a pre-filled document that outlines key details about your business. Instead of feeding AI scattered bits of information every time, you can copy and paste your primer at the start of a conversation to get instant, high-quality responses tailored to your needs.
Think of it as your business cheat sheet for AI. Once it understands who you are, what you do, and your goals, it can generate better insights, automate tasks, and even act as a strategic assistant.
Why AI Needs Context
AI works best when it has clear, structured input. Without context, it gives generic or vague answers. With a Company Primer, you can:
✅ Get better marketing and content suggestions (tailored to your industry and audience)
✅ Speed up automation (AI can write emails, reports, and strategies in your tone)
✅ Improve brainstorming sessions (AI can generate ideas based on your goals and challenges)
✅ Enhance problem-solving (AI can suggest solutions specific to your business model)
How to Use the Company Primer
1. Fill out the Prompt template with details about your business, including your industry, services, audience, and goals.
2. Copy and paste the Populated version at the start of any AI chat.
3. Ask AI-specific questions, and it will now respond with tailored, relevant answers.
Example Use Cases
🔹 AI as a Business Consultant: “Based on my primer, what are three ways I can improve my customer acquisition strategy?”
🔹 AI as a Marketing Assistant: “Write a LinkedIn post in my brand voice about our latest achievement.”
🔹 AI as a Content Creator: “Draft a blog post explaining [topic] for my target audience.”
🔹 AI as an Operations Helper: “Suggest automations I can implement based on my services and workflow.”
The Prompt Primer
Below, you’ll find a structured Prompt that gathers all the necessary information. Once you fill it out, the Populated version becomes your AI-ready business profile.
Our business, [COMPANY NAME], is a [BUSINESS TYPE (e.g., B2B, B2C, SaaS)] company operating in the [INDUSTRY/SECTOR] since [YEAR FOUNDED]. We specialise in [CORE PRODUCTS/SERVICES] and primarily serve [TARGET AUDIENCE/CUSTOMER PROFILE]. Key information: 1. 2. 3. 4. 5. 6. 7. 8. 9. Unique Selling Proposition: [BRIEFLY DESCRIBE WHAT SETS YOU APART] Main competitors: [LIST 2-3 PRIMARY COMPETITORS] Current marketing channels: [LIST YOUR ACTIVE MARKETING CHANNELS] Business goals for the next 12 months: [LIST 2-3 PRIMARY BUSINESS OBJECTIVES] Key challenges: [MENTION 1-2 SIGNIFICANT CHALLENGES FACING YOUR BUSINESS] Brand voice: [DESCRIBE YOUR BRAND’S TONE AND STYLE, e.g., PROFESSIONAL, FRIENDLY, INNOVATIVE] Target location(s): [SPECIFY IF YOU’RE LOCAL, NATIONAL, OR INTERNATIONAL] Company size: [NUMBER OF EMPLOYEES] Recent achievements or milestones: [MENTION ANY RECENT SIGNIFICANT DEVELOPMENTS]Paste it into any AI tool, and you’ll get smarter, more relevant responses, no more repetitive explanations, no more generic advice. If you have ChatGPT you can add it to your Settings > Personalization > Custom Instructions and you won’t need to reenter it.
AI is here to work for you, but only if you give it the right tools. This primer makes AI more useful, saves you time, and ensures you get tailored, strategic insights every time you chat.
Have you tried using AI like this before? Let me know on Linkedin
For reference, here is mine:
Our business, Kickass Online Ltd (KO), is a B2B company operating in the digital marketing and technology sector since March 2024. We specialise in website development, AI and automation, and traffic generation (SEO and PPC) and primarily serve small and medium-sized enterprises (SMEs) looking to improve their digital presence and increase sales.
Key information:
1. Founded in 2024 by Pazbi Zavatzki, a digital expert with over a decade of experience.
2. Focuses on using AI to help businesses automate tasks, improve efficiency, and scale their online reach.
3. Offers done-for-you and consulting services for SMEs that want growth without technical headaches.
4. Affiliate program in place for partners looking to refer businesses.
5. SEIS (Seed Enterprise Investment Scheme) being considered to attract investors.
6. Plans to host a physical AI training event for SMEs in Central London.
7. Founder has a strong personal brand under ThePazbi.com, supporting KO’s authority.
8. Actively involved in BNI (Business Network International) for business networking.
9. Provides free educational resources such as the ‘Kickass AI Prompts’ guide.
Unique Selling Proposition:
KO stands out by combining AI-driven automation, expert SEO strategies, and conversion-focused web development into a streamlined service. Unlike agencies that offer one aspect (SEO only, web dev only, etc.), KO provides holistic digital solutions built for scalability and ROI-driven results.
Main competitors:
1. Exposure Ninja – Focused on SEO and digital marketing.
2. Fat Fish Marketing – Web and SEO agency with a similar SME target.
3. Smaller freelance agencies that provide web dev and marketing but lack AI integration.
Current marketing channels:
• Networking (BNI, direct referrals, and partnerships)
• Content marketing (guides, articles, and personal brand via ThePazbi.com)
• Social media (LinkedIn, Instagram, TikTok and BlueSky for international reach)
• SEO & PPC campaigns (Active)
• Affiliate program to encourage referrals
Business goals for the next 12 months:
1. Reach £50,000 per month in retainers through client acquisition and retention.
2. Launch and scale an AI training event for SMEs, testing a workshop-to-product funnel.
3. Expand the affiliate program and partnerships for steady referral-based growth.
Key challenges:
• Time-intensive service model – Scaling client work while maintaining quality.
• Educating SMEs on AI – Many small businesses don’t fully understand AI’s potential.
Brand voice:
Straight-talking, no-fluff, results-driven, and a little bold. We keep things clear and actionable, avoiding overhyped marketing jargon.
Target location(s):
Primarily UK-based SMEs, but expanding internationally strategic digital channels.
Company size:
Currently small (founder-led with small teams and contractors) but growing with a focus on scaling retainers and service efficiency.
Recent achievements or milestones:
• Kickass AI Prompts guide launched as a lead magnet.
• Affiliate program introduced to build partnerships.
• First AI training event planned for Central London (expected to drive awareness and lead generation).