01 DISCOVER
Map.
Where you are now
We map how your business runs today: the tools you use, your goals, your pain points and the workflows costing you time.
Hey, I'm Pazbi
Stay irreplaceable
in an AI world.
I help leaders and their teams turn AI noise into systems, skills and revenue. Fifteen years in the trenches of digital marketing have taught me how to cut through the hype and tell you what you need to hear.
Strategies deployed for
- University of Westminster
- Institute of Directors
- CILIP
- BNI
- Eric Lofholm
- Trevor G Blake
- Super Star Sport
- Two Fresh
- CMS
- Evolute Agency
- Warner Bros. Games
- Cupaz
▸ THE METHOD
Map. Build. Scale.
The method I run with every business I work with. We map how you operate today, build what you need, then scale it through your team so the growth sticks.
02 CREATE
Build.
What you need
We build the fix: a workshop, a training program, an automation, or whatever the problem calls for.
03 GROW
Scale.
Growth that holds
We scale the business through those solutions and the training behind them, so the growth holds after I leave.
SIGNATURE KEYNOTE
45–60 min · adaptableHow to Be Irreplaceable in an AI World
The talk that's filling rooms from London to Malta. A clear-eyed, funny, practical look at what AI changes, what it doesn't, and the moves that keep your people and your business at the centre of it.
- Why "AI will replace you" is the wrong question, and the one to ask instead
- The three skills that compound when everything else is automated
- A test for what to automate, augment, or leave alone
▸ WHAT PEOPLE SAY
"Anytime I've interacted with Pazbi, his kindness and integrity have stood out. He isn't just about building websites — he's about building businesses. His holistic strategic approach to digital marketing ensures that every decision drives real, measurable growth."
— Anna Rooney, PhD Researcher in AI and Critical Thinking
"After working with Pazbi for a short time I honestly don't know how I managed without him. Continuously impressed with his knowledge on all things digital — from SEO to content creation, he's the first person I turn to to check it's the best solution for my website."
— Sarah Sessions, Event and Brand Content Photographer
"He is generous with his time and knowledge to clients and colleagues — a rare breed of professional who does it because he knows he can add real value, instead of seeing an angle where it benefits him."
— David Clark-Waugh, Director of Clark & Waugh
▸ AI DAY
Don't only hear about AI.
Build with it.
A hands-on day where your team ships working automations against your real workflows, then leaves with a shared language and a plan you can run on Monday.
Explore workshops→ 01
Discovery
Map the workflows eating your week.
02
Build
Wire up live automations with the tools you already pay for.
03
Embed
Leave with playbooks, owners and a 90-day plan.
Writing
All posts →13 Jul 2026
Your customers are asking AI who to hire. Make sure you are the answer.
Customers now ask ChatGPT, Perplexity and Google's AI for recommendations. Here is how to get your small business into the AI answer instead of left out of it.
05 Jul 2026
The AI demo always works. That's the problem.
Every AI demo is flawless. Your real business week is where AI actually gets tested. Here is how small businesses close the gap between the demo and a working system.
27 Jun 2026
The AI giants stopped selling chat. They're selling agents now.
Anthropic, OpenAI and Perplexity all made the same move this month: from chat box to agent that does the work. Here's what it means for a small business, and the three things to do about it.
Upcoming
All events →- 01 Aug 2026 Workshop Getting Started with Claude for Your Business Online (Google Meet) Details ↗
- 17 Sept 2026 Workshop AI Day: Hands-on Automation Workshop Manchester
- 22 Oct 2026 Fireside Fireside: The Human Edge in an Automated Economy Valletta, Malta
▸ WHO
Greek-Polish kid. Fifteen years in digital marketing.
Now translating AI for the rooms that matter.
I'm Pazbi, founder of Kickass Online, and for over a decade the person SMEs call when the web, SEO and automation need to work together.
I speak, run workshops and advise because the same thing keeps happening: good teams frozen by AI hype. My job is to thaw it and make it concrete, human and worth the money.
More about me→